"Words can be like x-rays, if you use them properly - they'll go though anything. But what on earth's the good of being pierced by an article about a Community Sing, or the latest improvement in scent organs? Can you say something about nothing? I try and I try..."
- A lecturer at the College of Emotional Engineering (Dept of Writing), who wrote regularly for the Hourly Radio, composing slogans and conditioning rhymes.
from "Brave New World", by Aldous Huxley, 1932, Harper Collins.